Bet you can't guess 

I'm thinking of making a Christmas present in OPML. Try to imagine that.

This magazine doesn't feel like it was meant for me 

There's so much ad space devoted to security in IT magazines and websites. I know IT managers like to think about it, but do you think they are as eager to read about it as the advertisers are eager to advertise about it? I wonder. I've seen this kind of uni-dimensional ad content in other verticals. When there's a disconnect between the editorial content and the ad content it always makes me wonder if the ads are sending a subliminal message of an unintended nature: this publication isn't meant for me.