Templatizing 

Expect weirdness if you are looking at the blog page right now. I'm going to change the template but before I do I wanted to package up the current blue and yellow one in case anybody might like to use it. Using the new stylesheet marco. The CSS had been mostly at the tag level. I've been doing so much stuff at work intended to be sent as HTML e-mail that I tend to do that to make it more portable and self-contained.

I wonder if Dave would be up for sticking in a headline tag or class for the blog post headline as part of the distribution.

Not done but will have to leave off here. We can't share our internet connection at the moment.

Comment

Any ideas? 

My little guy has been having all sorts of trouble with a bare bones project. Would there be anything other than an overheated power supply or whatever else has a fan that would cause the computer to turn off 15 minutes after he starts playing WOW?

He and two friends have probably spent 60 hours banging their heads against the wall putting this computer together the past week. I think they've gone to the local Tiger Direct store nine times and they're on their third motherboard. They're getting close but this powering off thing has them stumped. Tomorrow they are going to try a new power supply. I think the one they have in there now was canibalized from an old computer.

Comment

Left in the dust 

Helio portable player/camera/gamer/web devices are for "young connected consumers." How dumb is that to so explicitly exclude a class of people? I wonder if they realize those words might cause some interested prospects to feel insulted and immediately turn away from the product with a bad feeling about it.

There is so much for marketers to learn about selling to boomers. The one thing planners and writers outside the demo should keep in mind is we know we are not young but we don't feel old.

Go ahead, use pictures of young models to get across who your target is, everybody is used to that. If you're doing something like a press release with no picture, I won't mind if you lie to me just a little: pick a smart euphemism like "the connected generation." See, I might imagine I'm a part of that group.

Comment