This week's podcast clip is about one of my... um... 'favorite' topics 

"Favorite topic" isn't exactly the right way to characterize my relationship with the subject of PR in the blogosphere. Actually I hate even thinking about it, but I'm kind of obsessed by it. Spending 17 years working in PR has something to do with it.

Anyway the mystery pundit said something in this podcast that I'd have to say is the first good argument I've heard for how blogosphere may actually benefit from PR folks getting into the game.

Check the Clip(s) of the Week site in a day or two for the answer, or subscribe, or get the gadget for your Google start page.

Ask in the chat box if you'd like a clue.