Weebles wooble but they don't fall down.


(ntc06) Guy Kawasaki keynote Permanent link to this item in the archive.

Blog: Let The Good Times Roll Click here to access the object that's linked to this item.

Top 10 on the Art of Innovation

 Make meaning -- as motivation

 end something bad, suboptimal

 perpetuate somehting good

 increase creativity/productivity/peace of mind of people

 Jump to the next curve

 can't just duke it out in the current curve, move to the next and try there

 Don't worry, be crappy

 Revolution can elements of crappiness; which is not the same thing as shipping crap

 If you wait for the perfect world, you will never ship; the world will pass you by

 Ship and then you test

 Churn, baby, churn

 version 1 has to become 1.1, 1.2, 1.3, etc

 has to keep evolving

 to be a revolutionary you have to be largely in denial

 Polarize people

 Make a product you'd want to use

 2 reactions: love it/hate it

 Niche thyself

 do something very valuable but lots of other companies do it: compete on price

 filmloop: photo broadcasting system -- push photos to people's desktop

 Make mantra

 3 or 4 word description, explanation of why you exist

 Follow 10/20/30 rule

 pitching is anytime you are trying to seek agreement

 10 slides; 20 minutes; 30 pt font size

 Make evangelists, not sales

 this. this is the $ slide.

 Let a hundred flowers blossom

 Don't be afraid when someone starts to do something you didn't expect

 Figure out why they are coming to your msg

 The message here: be open

 Don't try to convert atheists

 Bonus: don't let the bozos grind you down

 The dangerous bozos? The ones that seem/are powerful and important.

 

Last modified: Friday, October 31, 2008 at 6:18 PM.

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