The reaction of the BPI to Gowers? Simple. Don't listen to Gowers! Dead industries tend to have a bit of a problem with people who try to point out the fact. 

Mike has a guide to using Grazr with Google Reader. He's even managed to use one of my blog entries from yesterday in the screenshots, and managed to neatly avoid the various obscenities that went along with them. Seriously, though, what will be really cool is when Google put out really comprehensive attention data for Reader users. Until that happens, this is a very good first step.